LONDON (Reuters) – Mondelez International, maker of Cadbury Creme Eggs, has tweaked the recipe of the chocolate shell of its gooey treats ahead of their main Easter selling season, sparking an angry response in Cadbury’s home market of Britain.
U.S. group Mondelez said on Monday the Creme Egg would now use a “standard, traditional Cadbury milk chocolate” for its shell, rather than sharing the same recipe as Cadbury Dairy Milk chocolate as it has in the past.
The move prompted a furious response from some shoppers in Britain, where trade unions and some politicians were critical of the sale of the near two-centuries-old Cadbury brand to Mondelez’s predecessor company, Kraft, in 2010.
“OUTRAGED!” said a woman with the Twitter handle @louise_gaul. “Leave our eggs alone!”