CLARKSVILLE, TN (CLARKSVILLE NOW) – Visitors to Montgomery County generated $419.5 million in spending in 2024, which is an 8.8% increase from 2023, according to newly released data from Tourism Economics and the Tennessee Department of Tourist Development.

“Clarksville-Montgomery County offers visitors a variety of experiences year around,” said Visit Clarksville Board of Directors Chair Ginna Holleman in a news release. “As residents, we don’t always recognize or appreciate the scenic beauty of our community and its outdoor experiences, the variety of diverse restaurants, the strong arts and cultural elements, or the stunning architecture in our downtown. We offer a combination of assets that not every city does – certainly not cities our size.”

Local tourism by the numbers, according to Visit Clarksville:

  • Direct visitor spending in Montgomery County generated $26.7 million in state tax revenue and $16 million in local tax revenue.
  • If it were not for state and local taxes generated by tourism, each household in Montgomery County would pay $507 more in state and local taxes.
  • Montgomery County ranked No. 9 among the 95 counties in Tennessee based on visitor spending.
  • 26% of all spending in Montgomery County came from visitors.
  • 28% of all visitor spending in Montgomery County happened at locally owned businesses.

“I’m so grateful to our amazing tourism and hospitality industry for these remarkable results,” Mark Ezell, commissioner of the Tennessee Department of Tourist Development, said in the release. “The Tennessee Tourism team has been able to leverage bigger tourism budgets to help grow visitor spending over 36% in these last six years. We are leading the nation as one of just a few states that are aggressively growing tax revenue from non-Tennessee residents to benefit all seven million Tennesseans.”

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Statewide, Tennessee’s tourism industry broke records for the fourth consecutive year in 2024, generating $31.66 billion in direct visitor spending and welcoming 147 million visitors.

“Our average hotel stay in 2024 increased 14% to 2.4 nights,” Visit Clarksville Executive Director Angie Brady said in the release. “We’ve grown beyond single-night stays on the way to other final destinations. People are intentionally planning trips to Clarksville to visit friends and family, participate in multi-day sporting events, for business travel, and for purely leisure getaways to explore and experience our destination. Tourism positively impacts our economy and supports our tax base, which improves the quality of life for all residents.”

About the data

The 2024 Economic Impact on Travel Report analyzes statewide spending and visitation from domestic and international travelers to Tennessee. The report includes methodology used to determine visitor spending, tax generation, job creation and more. The TN Travel Impact Interactive County Dashboard provides instant access to key metrics, statewide and by county, about the economic impact of travel to Tennessee. All data is sourced from the Tennessee Department of Tourist Development and Tourism Economics, with national benchmarks provided by U.S. Travel Association.

| MORE: For more Clarksville things to do, check out the Fall Fun Guide, Summer Farmers Markets and the Clarksville Events calendar.