Written by: Alexander Grow
Natural Selection is a veteran-owned and woman-founded health and wellness company operated by husband and wife partners Adriana and Alexander Grow. This is a story of a startup that began out of our home kitchen into a business tackling the biggest issues facing our nation today – read on to learn how you can join our cause and even invest in the future growth of Natural Selection.
From a passion that grew out of the home kitchen, Adriana started meal preparation to keep her family eating healthy food throughout the week. Adriana said, “I had gained 70 pounds when I was pregnant with my second daughter and was really not happy with myself, but I knew that consistency in my diet was important. Preparing meals ahead of time for the week just made sense, plus I love to cook so it never felt like work.”
Alex said, “We made a good investment decision early on to purchase our first home with a 0% down military VA Loan while stationed at Schofield Barracks, Hawaii. While the Army moved us around we kept that home and rented it out. Five years later, we made the decision to sell our first home and put all the proceeds towards opening our first meal preparation kitchen. It was a huge risk, as we had to put our credit on the line as well, but I believed in my wife’s culinary skills, and I knew my years of experience as a Non-Commissioned Officer would help us to structure the company.”
Adriana continued, “It was crazy at first, we sold out of all our meals in one day and stayed up until 3am cooking so we had food for the next day. Let me tell you though, doing this all with a newborn and toddler was even more crazy. Orders just kept increasing along with foot traffic into the store, we had no idea that so many people felt the same way we did about healthy eating. Our community definitely supported us, we even had other 5th Group soldiers volunteer their weekends to help us prep in exchange for meals, it was a humbling experience for sure.”
Alex agreed saying, “We continued to expand what we offered, opening a smoothie bar, and then Natural Selection Juicery a year later, even adding our own line of CBD products – that’s when we realized the true potential of what Natural Selection would become.”
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Alex continued, “Did you know 40% of Adult Americans and 20% of children in the United States are classified as obese, and that 6 out of every 10 Americans have a Chronic illness such as diabetes, heart disease, or cancer? This will be the first generation of children being born in two centuries that could live a shorter lifespan than their parents due to preventable lifestyle-related diseases, and the problem is only escalating.”
“We believe companies like Natural Selection can change this by creating what we call “Full-Circle Health and Wellness”, everything someone would need to support and maintain a healthy lifestyle under one roof to include gym facilities, meal prep, fresh-pressed juice, smoothies, CBD, supplements, and most importantly – educational resources!”
Adriana said, “However, we know it will take a much larger community to make a nation-wide impact, so we are excited to announce that Natural Selection is the first ever Clarksville startup company to open it’s doors to public investors!”
Finally Alex said, “We are part of the 3% of companies chosen to raise on republic.co, an innovative investment platform that allows anyone to invest in vetted private startups. With a minimum investment as low as $100, we are giving everyone an opportunity to join us on our journey to build a healthier America. Learn more about our business model, traction, or ask us any questions directly through our campaign page on republic.co.”
To learn more about Natural Selection visit their website and follow them on Facebook and Instagram.