**SPONSORED CONTENT BY VALERIE HUNTER-KELLY**
I’m currently on my second real estate agent and I’m thinking of firing them. They never show my home, they never call me. I always have to call them and it seems my home is not getting very many showings. I’m growing increasingly frustrated and would take my home off the market, but I need to sell. Help!
I empathize with you. Selling your home can be a very frustrating experience, especially when you’ve done everything your agent asked you to do, like make the beds and keep the house neat and clean and it seems no one wants to come and view your property. There are two fundamental roles that your agent fulfills every day. The first is representing you and your interests, as well as all the other sellers that your agent represents. That means that every day, your agent is working to market and promote your property to as many buyer agents as possible so that they will bring their buyers to view your home and perhaps make an offer. In addition, your agent is fielding questions from other agents, interested parties and working to find qualified buyers to whom he can show your property. The second role is keeping you informed about the progress in getting your home sold. As a part of your initial interview with your agent, he or she should ask you about your preferred means and timing of communications about the status of promoting your home for sale. It’s reasonable to expect some update every 10 to 14 days on the showing activity for your property. Showing traffic is an excellent indictor that your property is positioned optimally in the marketplace or may need an adjustment to find that ‘sweet spot’ where more agents and their buyers see your home as a reasonable value in the marketplace. If you are not receiving a reasonable amount of showing, then you and your agent should sit down and review the pricing of your property and make agreed upon adjustments to better position you for a sale in today’s marketplace.
Sometimes the listing agent may never show your property because the buyers with whom the agent speaks may not be able to qualify to buy your home. Showing your home to an unqualified buyer is frustrating to all parties. Don’t give up hope. Call your agent and tell them what you expect from them and that you want to work with them to get your property SOLD. Good Luck!!
Valerie Hunter-Kelly is team leader of the Air Assault Team, a part of Keller-Williams Realty.
To buy a home, click here: www.airassaults.com
To sell a home, click here: www.virginhomesellers.com