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WASHINGTON – The Black Friday shopping weekend may be losing its mojo. A survey by the National Retail Federation shows that shopping over the four-day holiday weekend, down 5.2 percent from last year. Stores hope to gain some ground today for Cyber Monday, the biggest online shopping day of the year.
According to the National Retail Federation’s Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, 126.9 million (52.3%) shoppers plan to shop online on Cyber Monday, down slightly from the 131.6 million who planned to participate last year.
“For today’s shopper, every day is ‘Cyber Monday,’ and consumers want and expect great deals, especially online, throughout the entire holiday season – and they know retailers will deliver,” said NRF President and CEO Matthew Shay. “Retailers will still offer unique deals exclusive to Cyber Monday, but consumers also know shopping on Cyber Monday won’t be their last chance to find low prices and exclusive promotions.”