NASHVILLE, Tenn. (WKRN) – Kroger announced on Wednesday it is doing away with its “Senior Day” promotion and will no longer double shoppers’ coupons.
According to a release, the changes come after the grocery store chain announced lower prices on thousands of items throughout the store, including apple juice, peanut butter and cheese.
“We want all customers to save every day, without regard to shopping day or time required to search out coupons,” explained spokeswoman Melissa Eads in a release to News 2.
The last day for doubling coupons and Senior Day, a program that offered a discount to shoppers over the age of 60 each Wednesday, is March 15.