Memorial Day is around the corner! Here are a few marketing ideas to help promote your business for the long holiday weekend.
Support the Troops
Support our troops this Memorial Day by extending your gratitude to those who made the ultimate sacrifice for their country and those who are currently serving. Display American flags on your building or in the windows of your business, offer savings and discounts to Veterans and active service members. Memorial Day is an important holiday but do not confuse it with Veterans Day.
Memorial Day Sale
If your business is open this weekend, offer a special sale or promotion. Send out a last minute email blast or post on Facebook to let customers know about the sale.
Get involved in your community
Take time during the weekend to join in on the local fun and Memorial Day events. Join in and give back to the community. If there are picnics, activities, or special events, get out there and meet new people and customers. Introduce yourself to someone new – word of mouth marketing is a great way to get new customers to your business and you never know where your next customer or business partner will come from.
Prepare for summer business and marketing
Memorial Day is the unofficial start of summer. Take the time to plan out summer marketing activities around July 4th, vacations, and back to school. If you have a seasonal business, make sure that you’re prepared for an upsurge in business. Now is a goodtime to update your website to add new employees or update employee profiles if anyone has recently graduated or gotten married.
Go Red, White, and Blue!
Make red, white, and blue your business theme that weekend. Celebrate the start of summer any way you can; post pictures to Instagram, have a Facebook contest, or have a hotdog cookout at your business
Support a local charity or fundraiser
Memorial Day impacts so many families. By partnering up with other local business and showing your appreciation, you will brand yourself as a business with community ties that resonates with your customers.
No matter how you celebrate Memorial Day, make sure to use social media to engage customers. Post on Facebook, Instagram, or Twitter tagging people and companies and using #memorialday or your own holiday hashtag. Encourage customers, employees, and family members to get in on the action and share your posts and their own!
Marin Alaniz is an Account Executive with 5 Star Media Group. With nearly a decade of experience marketing his clients to their customers, Marin understands the importance of sending the right message to the right people. To learn more about how 5 Star Radio can help you reach your desired audience, contact Marin today at MAlaniz@5starradio.com.