Local

Change in federal law affecting Text Club Messages

Change in federal law affecting Text Club Messages

Rob Selkow Reporting
rselkow@clarksvillenow.com

CLARKSVILLE, Tenn. – Changes to the Telephone Consumer Protection Act (TCPA) guidelines are impacting how companies (including Clarksvillenow.com) manage text clubs.

“Under the new rules, we must receive what is called ‘unambiguous written consent’ from subscribers to receive any marketing messages,” said Katie Gambill, General Manager of Clarksvillenow.com and 5 Star Radio.

Gambill said her biggest concern is the important news alerts that are now sent to club members for severe weather, school system emergencies, and public safety issues. These messages are often sponsored or contain marketing content. “We are now trying to encourage text club members to opt-in so they can get these important messages,” Gambill said.

While the marketing aspect is important to any media company, Gambill is stressing the delivery of news content, also regulated under the new law which requires users to reconfirm that they want to receive marketing messages. Anyone who does not give consent will be removed from any list that sends any marketing material.

This includes news alerts as well as other offers, coupons, or advertising of any type.

“People should read their incoming texts and respond in the affirmative to maintain contact with Clarksvillenow.com, any of our radio stations and any other company who they want to maintain this contact with.” Gambill said.

Recent Headlines

Fresh
beer-sales

1 minute ago in Crime, News

Two businesses cited for underage alcohol sales

Alcohol Beverage Control Agents conducted compliance checks this week in Clarksville.

Fresh
Chanae Gillespie-DUI, Assault, Leaving the Scene-$60,000 Bond

28 minutes ago in Crime, News

Alleged drunk driver leaves scene of crash, hits another vehicle

Two people were sent to the hospital as a result of the crashes.

Fresh
THE INTERVIEW Photo Reuters Kevork Djansezian

49 minutes ago in News

FBI conclusively links North Korea to Sony hack

The break-in resulted in the disclosure of tens of thousands of leaked emails and other materials.