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Change in federal law affecting Text Club Messages

Change in federal law affecting Text Club Messages

Rob Selkow Reporting
rselkow@clarksvillenow.com

CLARKSVILLE, Tenn. – Changes to the Telephone Consumer Protection Act (TCPA) guidelines are impacting how companies (including Clarksvillenow.com) manage text clubs.

“Under the new rules, we must receive what is called ‘unambiguous written consent’ from subscribers to receive any marketing messages,” said Katie Gambill, General Manager of Clarksvillenow.com and 5 Star Radio.

Gambill said her biggest concern is the important news alerts that are now sent to club members for severe weather, school system emergencies, and public safety issues. These messages are often sponsored or contain marketing content. “We are now trying to encourage text club members to opt-in so they can get these important messages,” Gambill said.

While the marketing aspect is important to any media company, Gambill is stressing the delivery of news content, also regulated under the new law which requires users to reconfirm that they want to receive marketing messages. Anyone who does not give consent will be removed from any list that sends any marketing material.

This includes news alerts as well as other offers, coupons, or advertising of any type.

“People should read their incoming texts and respond in the affirmative to maintain contact with Clarksvillenow.com, any of our radio stations and any other company who they want to maintain this contact with.” Gambill said.

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